Jersey Shore Cosmetics congratulates Michelle Phan and Ipsy on reaching 1 M paid subscribers for their subscription glam bag!
YouTube star Michelle Phan's Ipsy startup hits 1M paid members.
The Internet makeup guru's service, which mails pouches of beauty samples to $10-a-month subscribers, will ship a milestone 1 million of the "glam bags" next month.
Ipsy, the beauty-sample startup of YouTube star Michelle Phan, isn't itsy anymore.
Next month, Ipsy will mail 1 million so-called glam bags, Phan said in an interview. The bags, which include large samples of beauty products tailored to a recipient's tastes, are the main draw for subscribers of the $10-a-month service.
Jersey Shore Cosmetics is a proud brand partner with ipsy's subscription Glam bags. Look for our quality products in Ipsy's subscription Glam Bags this Summer!
Phan is one of the best-known figures to spring from a class of YouTube celebrities: people who get their start posting self-made videos on Google's massive video site and who generate enough of a following to evolve into multifaceted brands. In Phan's case, her brand includes her mainstay online video beauty tutorials, a L'Oreal makeup line, a book of cosmetics tips, a spokesperson gig with Lancome and a music label, in addition to Ipsy.
Read more here.. Credit: CNet